40 Effective Types Of Marketing To Boost Your Business 13. email marketing. 81% of small business marketers rely on email as their primary acquisition channel, while 80% use it for customer retention. email marketing involves sending emails to prospects and customers with the goal of making sales or driving them further down the marketing funnel. A content management system (cms) can also help you stay organized and keep your content and publication schedule on track. 7. social media marketing. with platforms like facebook, instagram, linkedin, and twitter, brands can promote their businesses and engage with their audiences on a more personal basis.
Effective Marketing Strategies Learn What Is Effective And What Is Not 05. decide on the messaging, creatives and implementation plan. the final step in your marketing strategy is working on your messaging and creative formats. for example, if you plan to educate customers on product capabilities and spend a lot of time on , you might create a video campaign. That means they’ll be able to tell your business’s story and sell your brand to your appropriate audience — perhaps more effectively than you are. 12. create short form video content. i’ve learned firsthand that a good small business marketing strategy has to include more than just written content. 4. content marketing. content marketing is the creation of relevant, valuable content to attract, engage and retain a specific audience. texts, images and videos can all be used to increase brand. Small business marketing means using every available resource to share, promote and build awareness around your brand. in theory, doing this should increase your customer base and drive up sales.
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