Consumers Say They Want More Sustainable Products Sme News For most consumers, sustainability has been considered a “nice to have” in the brands they buy, but it’s rarely been table stakes.that’s about to change. our research suggests we’re on. Consumers are in fact buying sustainable goods: highlights from new research. may 18, 2023 | podcast. (8 pages) “consumers are shifting their spending toward products with esg related claims.”. that’s one of the overarching insights revealed in a recent study conducted by mckinsey and nielseniq. the study demonstrated that, in many.
Consumers Increasingly Choose Products In Sustainable Packaging A desire to help the environment was found to be the primary reason consumers purchase sustainable products and brands. almost 30% say they want to improve the environment, with 23% wishing to. Sustainable products are no longer niche. according to deloitte’s consumersignals, nearly half (46%) of consumers across 23 study countries purchased at least one sustainable good or service in april 2023. 1 this figure was even higher in 2021 (61%)—before inflation put a squeeze on household finances and fewer consumers could justify the. In one survey, 66% of all respondents, and 75% of millennial respondents, said they consider sustainability when making a purchase. in china, 41% of consumers say that they want eco friendly products. and as social media channels continue to burgeon, the voice of younger generations will only increase the demand for sustainability. When consumers are asked if they care about buying environmentally and ethically sustainable products, they overwhelmingly answer yes: in a 2020 mckinsey us consumer sentiment survey, more than 60 percent of respondents said they’d pay more for a product with sustainable packaging. a recent study by nielseniq found that 78 percent of us.
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