Un Women Ad Campaign Uses Google Search To Send A Powerful Message A series of ads, developed as a creative idea for un women by memac ogilvy & mather dubai, uses genuine google searches to reveal the widespread prevalence of sexism and discrimination against women. based on searches dated 9 march, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights. To emphasize the extent of global gender inequality, un women–an arm of the u.n. that focuses on women’s issues–has created a powerful advertising campaign that uses data collected from google on the most popular search terms. as it turns out, the most popular google queries are indicative of entrenched sexist attitudes that still persist.
Un Women Ad Campaign Uses Google Search To Send A Powerful Message The united nations have released a powerful series of advertisements advocating for women's rights around the world. the premise is simple – renowned design firm ogilvy & mathers took four women's portraits and covered their mouths with some of the auto complete search terms offered by google's search engine. these suggested search terms are based on searches done by other users, so they. Here's a simple and powerful campaign idea from un women using real suggested search terms from google's autocomplete feature. campaign creator christopher hunt, head of art for ogilvy. New un campaigns use google search results to reveal prevalence of sexism and homophobia. 31 october 2013. un women recently launched a clever ad campaign designed to highlight the prevalence of sexist attitudes. the campaign uses google's auto complete function to reveal what people type into their search engine when they think no one is looking. Nov 19, 201311:58 am. “women shouldn’t …”. screenshot courtesy of google. t here’s currently a powerful internet ad campaign by un women based around google’s autocomplete feature. by.
Un Uses Google Autocomplete For Sexism Ad Campaign Creative Bloq New un campaigns use google search results to reveal prevalence of sexism and homophobia. 31 october 2013. un women recently launched a clever ad campaign designed to highlight the prevalence of sexist attitudes. the campaign uses google's auto complete function to reveal what people type into their search engine when they think no one is looking. Nov 19, 201311:58 am. “women shouldn’t …”. screenshot courtesy of google. t here’s currently a powerful internet ad campaign by un women based around google’s autocomplete feature. by. Un women teamed up with christopher hunt of ogilvy & mather to come up with a series of thought provoking ads that highlight authoritative attitudes towards women. the ads show the real google search results of search terms like “women need to”, “women should” and “women cannot”, revealing the abhorrent opinions that people around. The un women’s 2013 campaign, “the autocomplete truth”, is an example of such an evolving effort. this campaign uses google to show how gender inequality is a worldwide problem.
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