Why Cereal Boxes Always Have Characters Looking In Downward Direction

Why Cereal Boxes Always Have Characters Looking In Downward Direction The characters on the boxes of kids' cereals tended to have their eyes pointed downwards — down by more than nine degrees on average, a good ratio to catch the gaze of a passing toddler. in one. The characters of kids’ cereal boxes, meanwhile, usually had their eyes trained downward. given the boxes’ placement on the shelves—grown up cereals up top, kids’ cereals toward the bottom.

Why Cereal Boxes Always Have Characters Looking In Downward Direction Food psychologists eyeball cereal characters. original trix box, left, and photoshopped version with eyes making eye contact with college students in the experiment. researchers found that characters on children's cereal boxes look down at an average of 9.6 degrees toward shorter children. museumgoers shiver when portrait eyes seem to. The researchers wondered whether the characters on cereal boxes actually make eye contact. and whether that could influence a shopper’s choice of breakfast fare. so they hit the cereal aisle. Kid's cereals, however, have been found to be on traditionally lower shelves and feature characters that look downward at a 9.6 degree angle so that they are more likely to meet the gaze of children. The characters on the kids cereal boxes, such as the trix rabbit and cap'n crunch, also appeared to be looking downwards at a 9.7 degree angle, whereas characters on adult boxes looked straight ahead.

Why Cereal Boxes Always Have Characters Looking In Downward Direction Kid's cereals, however, have been found to be on traditionally lower shelves and feature characters that look downward at a 9.6 degree angle so that they are more likely to meet the gaze of children. The characters on the kids cereal boxes, such as the trix rabbit and cap'n crunch, also appeared to be looking downwards at a 9.7 degree angle, whereas characters on adult boxes looked straight ahead. To arrive at this conclusion, the cornell team examined 65 different types of cereal at 10 different grocery stores, or a total of 86 cereal "spokes characters." the team measured the angle of the character's gaze four feet away from the the shelf. of these characters, 66 percent were targeted at kids and gazed downward. April 4, 2014 8 am pt. next time you walk down the cereal aisle, check to see if the characters on the boxes are staring back at you. according to a new study by researchers at cornell university.